Monroney Sticker or Label:

Automobiles are the only consumer items required by law to carry manufacturer suggested retail price stickers. This sticker, also called a Monroney label, is attached to a window of the vehicle. It shows the base price of that model, including all standard equipment; manufacturer-installed options and their retail prices; transportation or freight charges (also known as destination or delivery charges); and the total manufacturer's suggested retail price. Details about the average fuel economy for the vehicle are required on all cars and light trucks; this information is usually included on the Monroney label, but will sometimes be found on a separate sticker, the EPA [Environmental Protection Agency] Fuel Economy Label. The Monroney Sicker is from the manufacturer, the dealer has no input on the pricing on the sticker. Should there be any dealer installed items on the vehicle there will be a supplemental sticker next to the original, detailing the option and retail price determined by the dealer. The Monroney label may not be removed by anyone other than the purchaser.

The legislation requiring the sticker is commonly known as the Monroney Law, named after its sponsor in Congress, Almer Stillwell "Mike" Monroney (1902-1980): Born in Oklahoma; U.S. Representative from Oklahoma, 1939-51; U.S. Senator from Oklahoma, 1951-69.

   Inside The Mind of Your Sales Person
Chapter 1