Pay Plans for
Car Sales:
I put this section together to help give you
some more insight into the car business. You will also be able
to see the motivation of your sales person when they are
selling you a car.
Sales people are paid by commission only. They get
paid for what they sell. No hourly pay, no guaranties,
just commission. (at least most dealers work that way) That is
one of the reasons why there is so much turnover. You could
work a whole week of 50 or 60 hours and not make a penny.
(don't cry for us yet)
Depending on the dealership, I have seen sales peoples
commissions based on anywhere between 25% to 40% of profit
after pack. (pack-see lingo)
Usually the percentage of commission changes based on the
amount of vehicles sold.
example: sell 1 to 5 cars 25%
sell 6 to 10 cars 30%
sell 11 to 15 cars 35%
sell 16 cars and up 40%
There are many minor variations on the above theme throughout
the industry. On top of the above commission there is usually a
car count bonus that is a predetermined amount of money based
the amount of cars sold. I have seen that amount vary from
dealer to dealer. It may start at 8 cars and go up from there.
For example $50.00 per car sold. So if you sold 14 cars for the
month you would get a $700.00 bonus. I have also seen the
month end bonus get paid in steps.
example: sell 8 cars-$400.00 bonus
sell 12 cars-$800.00 bonus
sell 16 cars-$1200.00 bonus
sell 19 cars-$1600.00 bonus
sell 22 cars-$2000.00 bonus
sell 25 cars-$2400.00 bonus
sell 28 cars-$2800.00 bonus......and so on.
Wait, there is more. I can still sell you Add-Ons.
If I sell you some extras such as a Tow Hitch, Roof Rack,
Alarm System, Remote Start and anything else I can think of,
they will be added into the deal and impact my commission.
Yes, still more. Don't forget about your Rustproofing,
Undercoating, Paint Protection and fabric Protection. You are
making a large investment here, I am sure you would want it
protected. Right. There is such a large potential profit in
these add-ons there is usually a special bonus for selling
them. I could potentially pick up an extra $100.00 to $200.00
depending on what I sell you.
Now, let's say that I sell you a car (you, the educated
buyer) for invoice. By the sales persons commission structure
at the dealership I get paid a "Mini" or "Flat". A Mini or Flat
may pay me $50.00 to $100.00 depending on the dealership. Then
you do not purchase any add-ons, or if you do you get them at a
greatly reduced price. Maybe I make $60.000 to
$75.00.
Now lets go back to selling you a car, but
you have not read www.Smart-Car-Buying.com
and done your homework.
example: I sell you a new car and I have convinced
you this is a Hot Model. I sold it to you at close to List
Price because you made your decision based on payment. I then
worked on you until I got you to accept $1000.00 less than the
value of your
Trade-in. It is near the end of the month and I already
sold 16 cars this month. I also sold you a Remote Start,
Rustproofing, Undercoating, Paint and Fabric Protection. The
dealer just made $3500.00 on the Front End and I made roughly
$1200.00 + $200.00 for Add-Ons. Since I already sold 16
cars this month my commission goes to 40%.
Now it is time to go to the Finance Office for your
paperwork. There you are educated on the benefits of an
Extended Warranty, and they
got you an Interest Rate higher
than you qualify for. Now the Dealer may have made an extra
$3500.00 on the Back End. Wow....potentially $6500.00 profit
on your deal. (cha-ching) (the dealer still has to pay
commissions for Sales Person and Finance Manager from that
profit)
See the difference a little homework and education can
make.
The average dealer sells cars everyday and can make a
loser/breakeven deal or a 6.5 pounder as shown above and everywhere
in between. These were just examples, but I have seen it go
just that way many times.
Remember, It is Your Money, and I am happy to help you
spend it.
Joe Slick
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